Commercial driven data & privacy awareness

OptInsight’s training programs support the multi-disciplinary professionals in your organization in increasing awareness. Our training programs are offered around customer data & privacy related topics and open to various professionals. They can also be organized inhouse and fully customized to the specific needs of your organization.

Privacy & GDPR Awareness

Description

GDPR Compliance & Privacy Protection is a multi-disciplinairy exercise that starts with awareness.

GDPR Compliance can be classified into 14 building blocks. The main objective of this interactive training is to discuss about these building blocks in order to increase your awareness on Privacy & GDPR and what it means to your profession and organisation.

Learning objectives

During this interactive training your awareness of the 14 building blocks of privacy & GDPR compliance will increase. The impact on your profession and on your organisation will be discussed.

Some of the discussion topics:

Data Processing Registration

Data Subject Rights

Consent Management

Technical & Organisational Protection Measures

Stakeholders

Increase privacy and GDPR awareness for professionals working with personal identifiable information and data protection.

Various disciplines in your organisation that work with Personal Identifiable Information, directly or indirectly:

Marketing & Sales Professionals

IT-developers

Business Intelligence & Analytics

Auditors

Summary

Increase privacy & GDPR awareness for professionals in various disciplines.

Contributing subject matter experts: Pragmatic GDPR & Data Protection Consultants

4 hours training

Investment: €500,- per participant, excluding VAT

Locations: Amsterdam & Utrecht Area or Inhouse

Data Strategy & Privacy

Description

Enabling your data strategy requires a Single Point of Truth for Data Processing and for Accountability. This can be realised by combining awareness of key employees and by using technology. This is the main topic of this course.

Learning objectives

In this interactive training we guide you through the 5 steps of enabling your data strategy, privacy by design:

GDPR accountability for collecting, storing and use of personal data

Central insights and relevant customer interactions

Multiple systems where personal data is captured

Maximizing the value of customer insights within the boundaries of privacy legislation

Single point of truth data and accountability

Stakeholders

Enabling your data strategy, privacy by design, is a multi-discipliniairy exercise, involving various disciplines in your organisation that work with Personal Identifiable Information, directly or indirectly:

Marketing & Sales Professionals

Business Intelligence & Analytics

Privacy officers

IT-developers

Summary

Enable your Data Strategy, Privacy by Design. For professionals in various disciplines.

Contributing subject matter experts: Pragmatic GDPR & Data Protection Consultants, Data Scientists & Commercial Consultants

4 hours training

Investment: €750,- per participant, excluding VAT

Locations: Amsterdam & Utrecht Area or Inhouse

In this one-pager, you will find more information about our vision on enabling data strategy, privacy by design, the content of this course.

Commercial Success with Data

Description

During this interactive discussion course we guide your commercial people through the Opt-In challenge. Our methodology for commercial success with direct marketing, with consent of your potential customers.

Learning objectives

During this interactive discussion course we guide your commercial people through the Opt-In challenge our roadmap to commercial success. We discuss the 7-step roadmap of the opt-in challenge:

Making the current ‘consent mechanism’ GDPR-proof

Making the ‘back office’ GDPR-proof

Develop a consent policy and risk profile

Qualify the current customer and prospect database

Develop a ‘consent strategy’ to increase the opt-in ratio

Roll out the ‘consent strategy’

Evaluate & decide

Via this link your can find our whitepaper: the opt-in challenge.

Stakeholders

Realising commercial success within the boundaries of privacy legislation is a co-exercise between:

Commercial department (Marketing & Sales)

Privacy Officers

Summary

During this training, we help professional to use privacy as an opportunity with the Opt-in challenge.

Contributing subject matter experts: Pragmatic Privacy Regulations Consultants, Commercial Consultants, Legal Advisors

4 hours training

Investment: €650,- per participant, excluding VAT

Locations: Amsterdam & Utrecht Area or Inhouse

Privacy by Design

Description

Privacy by design is an essential method to systems engineering that consider privacy throughout the whole development process of systems and organisation processes.

This means that data protection and privacy compliance is taken into account in a precise manner during the whole development procedure.

This course is fully adjusted to the specific requirements of your organisation.

Learning objectives

OptInsight GDPR and IT-developers guide IT-developers and product owners through the relevant aspects of privacy by design:

Technical and organizational aspects of privacy protection

7 basic principles of privacy by design

Privacy Enhancing Technologies (PET)

DPIA / Interim checklists

Data rationalization

Security mechanisms

Develop best practices

Accountability

Stakeholders

Privacy by design can be realised by involving the relevant professional disciplines, these are:

System engineers

IT-Developers

IT-Security

Business responsibles

Professionals that work Personal Identifiable Data

Summary

Awareness of privacy by design aspects for IT-developers and product owners.

Contributing subject matter experts: Pragmatic GDPR & Data Protection Consultants, experienced IT-developers

4 hours training

Investment: €500,- per participant, excluding VAT

Locations: inhouse in your organisation

GDPR Consent

Description

In this inhouse course, our experts train your key professionals in the specific requirements of GDPR and it’s practical implications for your organisation.

For several processing activities consent from the data subjects (people whos data is processed) is obligated. Including:

Direct e-mail marketing

Data transfers to third parties including for PSD II

Processing of special categories of data like medical data

Profiling

Maintaining a candidates database

Learning objectives

In this course, your key professionals are trained in the processing activities for which consent is obligated according to GDPR and the practical implications for proving accountability.

Processing activities:

Direct e-mail marketing

Data transfers to third parties including for PSD II

Processing of special categories of data like medical data

Profiling

Maintaining a candidates database

Accountability of consent is required to be proved by the processing organisation. Requirements for consent are:

Clear affirmative action

Freely given

Specific

Informed

Unambiguous

Easy withdrawn

Stakeholders

Increase privacy and GDPR awareness for professionals working with personal identifiable information and data protection various disciplines in your organisation that work with Personal Identifiable Data

Summary

Awareness for processing activities for which consent is required and the practical implications of accountability.

Contributing subject matter experts: Pragmatic GDPR & Data Protection Consultants

3 hours training

Investment: €350,- per participant, excluding VAT

Locations: inhouse in your organisation

Data Analytics & GDPR

Description

GDPR has changed the world around us. In particular the way how companies proces and protect personal data.

In this training we increase the awareness of the BI & Analytics professionals. What has been changed under GDPR and what are specifically the opportunities.

Learning objectives

During this training your awareness about what has been changed under GDPR for personal data processing.

The impact on your profession and on your organisation will be discussed.

Some of the discussion topics:

How GDPR has changed data processing and analytics

Data Management & Data Quality

Centralisation of customer insights

Creating insights in preference for content marketing

Profiling

Stakeholders

Increase privacy and GDPR awareness, identify opportunities for your profession and organisation. For professionals working in:

Business Intelligence

Analytics & Data Science

B2B Content Marketing

Internal Audit

Summary

GDPR has changed the world around us. In this course we create awareness about how GDPR has impacted BI & Analytics.

Contributing subject matter experts: Pragmatic GDPR & Data Protection Consultants, Experienced Data Scientist.

4 hours training

Investment: €750,- per participant, excluding VAT

Locations: Amsterdam & Utrecht Area or Inhouse

Does your company want to be unbeatable with data?

Contact us