International pharmaceutical company

GOAL:

Improving relevant interaction with stakeholders by interacting with relevant content & with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with health professionals.

Results:

  • Cleansed data from various systems;
  • Single point of truth personal data;
  • Opt-In & preference ratio > 50%
  • Revived customer data;
  • More qualified records consisting of consented personal data & preferences;
  • Improvement of insights in data

International professional services firm

GOAL:

Enrich & actualisation of unused customer data records leading to qualified records. Careful & relevant communication with respect for privacy based  on  GDPR principles.

Results:

  • Opt-in & preference ratio > 45%
  • Fact based Insights in personal preferences decision makers: enriched customer records;
  • Permission to communicate with decision makers digitally according GDPR;
  • Aggregated insights on topics industry level;
  • Base for value proposition development (new PMC’s);

International bank

GOAL:

Improve data management and data quality monitoring for more control and transparency.

Results:

  • Increased transparency & control in data processing;
  • Significantly improved data quality by  implemented data quality monitoring process.

International leading pharmaceutical firm

GOAL:

Creating a single point of view on the stakeholders for relevant & trusted communication with GDPR consent. The client uses multiple customer data systems and channels and wants a single point of truth data & privacy.

Results:

  • Improved data quality: significant reduction in unduplicated data in weeks;
  • Opt-in & preference ratio > 40%
  • Double digit growth in unique customer records with consent;
  • More insights in personal preferences;
  • Capability to communicate relevantly with stakeholders;

Large telemarketing company

GOAL:

This company has a lot of clients that want to improve their contactquality. The challenge is to get in touch with new contacts by knowing their personal preferences and with their consent. These preferences and consent have to be registered in a way that it is transparent and usable for their clients

Results:

  • High direct usability of customer data for clients after calling;
  • Opt-in & preference ratio > 90%;
  • Double digit growth in unique customer records with consent;
  • More insights in personal preferences;
  • Capability to communicate relevantly with stakeholders;

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