Better influencing of decision makers by interacting relevant & with GDPR consent. Transparency in effectiveness of several systems and channels.
- Cleansed data from various systems;
- Single point of truth personal data;
- Opt-In ratio > 50%
- Revived customer data;
- More qualified records consisting of personal data & preferences;
- Improvement in commercial insights
International professional services firm
Enrich & actualisation of unused customer data records leading to qualified records.
- Fact based Insights in personal preferences decision makers: enriched customer records;
- Permission to communicate with decision makers digitally according GDPR;
- Aggregated insights on topics industry level;
- Base for value proposition development (new PMC’s);
Improve data management and data quality monitoring for more control and transparency.
- Increased transparency & control in data processing;
- Significantly improved data quality by implemented data quality monitoring process.
International leading pharmaceutical firm
Creating a single point of view on the customer for relevant communication with consent. The client uses multiple customer data systems and channels.
- Improved data quality: significant reduction in unduplicated data in weeks;
- Double digit growth in unique customer records;
- More insights in personal preferences;
- Capability to communicate relevantly;