International pharmaceutical company

GOAL:

Improving relevant interaction with stakeholders by interacting with relevant content & with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with health professionals.

Results:

  • Cleansed data from various systems;
  • Single point of truth personal data;
  • Opt-In & preference ratio > 50%
  • Revived customer data;
  • More qualified records consisting of consented personal data & preferences;
  • Improvement of insights in data

International professional services firm

GOAL:

Enrich & actualisation of unused customer data records leading to qualified records. Careful & relevant communication with respect for privacy based  on  GDPR principles.

Results:

  • Opt-in & preference ratio > 45%
  • Fact based Insights in personal preferences decision makers: enriched customer records;
  • Permission to communicate with decision makers digitally according GDPR;
  • Aggregated insights on topics industry level;
  • Base for value proposition development (new PMC’s);

International bank

GOAL:

Improve data management and data quality monitoring for more control and transparency.

Results:

  • Increased transparency & control in data processing;
  • Significantly improved data quality by  implemented data quality monitoring process.

International leading pharmaceutical firm

GOAL:

Creating a single point of view on the stakeholders for relevant & trusted communication with GDPR consent. The client uses multiple customer data systems and channels and wants a single point of truth data & privacy.

Results:

  • Improved data quality: significant reduction in unduplicated data in weeks;
  • Opt-in & preference ratio > 40%
  • Double digit growth in unique customer records with consent;
  • More insights in personal preferences;
  • Capability to communicate relevantly with stakeholders;

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