Please download the OptInsight article, co-written by BakerMcKenzie about performing direct marketing under GDPR and ePrivacy legislation.
In this article you will read:
What has been changed for direct marketing activities since 25 May 2018
How companies can gain insight into personal preferences through relevance
A direct marketing roadmap for accountability and being relevant for your customers
The Opt-in Challenge in practice, a use case
Download article: Direct Marketing and its Relevance -The Opt-in Challenge